Hyundai Motor Co. aims at a higher level of quality and value with the recent release of the Genesis Coupe, touted as the automaker’s ‘halo vehicle’. At the launch in Jeju Island, a popular tourist destination in South Korea, Hyundai took the covers off of the Genesis Coupe for members of the Korean and international media. The new Genesis Coupe comes at the heels of the highly acclaimed Genesis sports sedan introduced earlier this year. With its simple, modern and crisp lines, the Genesis Coupe is the exemplification of Hyundai’s design evolution.