Honda’s newest hybrid car due early next year will carry the Insight nameplate. The new gas-electric vehicle will be named after the original Insight. “The name Insight was chosen to denote Honda’s ’insight’ into a new era in which hybrid vehicles come within reach of most car buyers,” the company said. The new Honda Insight has a lofty goal of catching up to rival Toyota Prius’ success in the hybrid arena. Introduced back in 1999, the original Honda Insight was the first mass-produced hybrid automobile sold in the U.S. However, it was discontinued in 2006 due to sluggish global sales. In contrast, the Toyota Prius has sold more then a million units over the past ten years.
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