Ford Motor Co. will introduce a new self-parking feature on its upcoming Lincoln models. The new feature will debut at the Detroit Auto Show. It will then be made available as an option on Lincoln MKS and MKT models. This feature allows the car to automatically parallel park (See a video of it in action on Youtube).

The new self-parking feature is part of Ford’s efforts to cast the company in a more favorable light with car buyers. A similar self-parking technology has already been offered by Toyota’s Lexus division. In keeping with its push to boost its image through tech innovations and fuel economy, Ford will also debut a new hybrid version of the Ford Fusion which boasts of a mileage of 41 mpg.

Ford is also offering SYNC, which allows hands-free operation of mobile phones, iPods and more. However, Ford has yet to announce the cost of this new parking feature. Meanwhile, Lexus’ automatic parallel parking technology is priced at $700.