Luxury automakers have introduced a number of innovative features in the vehicles they roll out every year in the hopes of attracting more buyers. These range from a supercharged engine to plush leather interiors. Now, automakers are trying out new lighting effects and features to lure in more potential buyers. Some of the newest lighting effects include soft night lighting that aid passengers in finding controls, dropped items without fumbling for a switch. There are also lights fixed into the side mirrors of some vehicles that automatically turn on when a key fob near the vehicle.

Most of these innovative lighting systems are more on aesthetic rather than functional. Usually, lighting systems are standard equipment in vehicles while exterior lights are typically optional. Some of the luxury models offering new lighting systems and features are the Lexus GS and the Mercedes S-Class. The Lexus GS offers 18 lamps that light up different areas of the interior one after the other. Meanwhile, the Mercedes S-Class features a fiber-optic light strip that spans the dashboard and the doors.

The lights in the interior of the new Honda Civic SI glow read while the interiors of the Civic Coupe EX is blue-lit. The Saturn Vue Red Line lets owners choose from two personalized foot-well lighting colors: warm amber and cool blue. The new Dodge Caliber has a removable rear dome light that can double as a flashlight. Other light effects are a bit whimsical, like illuminated cup holders in the Subaru B9 Tribeca and red dashboard and center console illumination in Audis.