Ford North America president Mark Fields announced that the automaker will delay the production of a subcompact B-car for two years or more although Japanese competitors are unveiling new models in this segment. Fields opted instead for redesign, with emphasis on bolder styling. Updates on the Mustang were also delayed while one or two large sedans for the Lincoln marquee as well as a Mercury version of the Freestyle were cancelled.
The subcompact category is the fastest growing segment in the industry today even though it accounts for only 1.2% of new vehicle sales. Ford is eyeing a big share in the subcompact segment. The automaker also wants to ease its dependence on big trucks which account for 67% of its sales for 2005. Revising the ‘Way Forward’ plan, however, will leave gaps in the company’s product line.
Source: Automotive Digest
August 7th, 2006 at 1:42 pm
Ford has to learn how to make money with subcompacts. Also, I hope they are looking at diesels for their subcompacts. I like the idea of bolder designs. Ford has been far too conservative in its styling. The Ford Five Hundred is a perfect example. It’s a great car but the styling is way too bland.