Big 3 Market Share continue downward trend

The market share of the three major domestic automakers continues to slip, with sales for the month of May remaining flat, and market share falling to a near-record low of 52.9%. General Motor’s share fell to 22.7% down from 28.8% in 2005. Ford also experienced a slight drop in share, from 18.9% last year to 18.6% this year. Ford’s perennial bestseller, the F-150 saw a drop in sales by up to 6% last month, despite incentives. Chrysler’s share took a dive to 14.3% from 15.5%.

Meanwhile, Asian automakers continue to expand their share of the market. Toyota’s sales were stronger by 17% boosted by strong performance from luxury arm Lexus. For the second consecutive month, sales of Toyota brands outpaced that of Daimler-Chrysler’s. Meanwhile, Honda sales, riding on the very successful Civic, grew by 16.1%. Not all Asian brands, however, were looking up. Sales for Nissan dropped to 7.3% as most of the cars and trucks in its lineup are nearing the end of their model life. Demand for minivans, SUVs and pickup trucks stayed flat with buyer interest shifting towards smaller, fuel-efficient cars because of the high gas prices.

Posted by Rowan Pierce in Auto News, Car Reviews, Chrysler, Ford, GM, Honda, Hybrid Technology, Lexus, Nissan, Toyota |


This entry was posted on Thursday, June 8th, 2006 at 6:53 pm and is filed under Auto News, Car Reviews, Chrysler, Ford, GM, Honda, Hybrid Technology, Lexus, Nissan, Toyota. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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