Halo cars are designed to showcase what an automaker can offer in terms of design, engineering and technology. Usually a halo vehicle will feature all the talent and resources that the automaker has. Halo cars are special vehicles, typically sporty or a luxury model designed not really to sell but to draw in more customers who will hopefully believe in what the company can offer and purchase a vehicle, albeit a more practical one. However, putting out a halo car also has its risks. If the vehicle fails to live up to its promises and the expectations of the customers, these buyers will likely stay away from the automaker.

Halo cars have been around for quite a while in the automotive industry. For instance, the Corvette was Chevrolet’s halo car back in the ‘50s. It transformed the company’s image to sportiness. The Ford Mustang has played the role of halo car for Ford along with other models such as the Thunderbird and the GT. However, among these three models, only the Mustang has had a smashing success.

Meanwhile, the Pontiac Solstice played as a highly successful halo car for the GM marquee, named as one of the automaker’s ‘damaged brands’. Recently, another GM brand offered the Sky, featuring the brand’s future design direction and critics love it.

Here’s a list of the halo cars from both the past and present. So, what’s your favorite ‘halo’ car?

Pontiac Solstice
Saturn Sky
Ford Thunderbird
Ford GT
Ford Mustang Shelby GT 500
Dodge Viper
Mazda Miata
Lincoln Navigator
Chrysler 300
Volkswagen Phaeton
Toyota Prius
Chevrolet Corvette
Oldsmobile Aurora
Studebaker Avanti
Honda/Acura NSX