Korean automaker Kia unveiled its fresh, new concept car at the ongoing Geneva Auto Show. Named the Cee’d (pronounced seed), the concept car features a stunning new flowing design, precise styling, and solid stance. The Cee’d concept is definitely a step in the right direction for Kia, which will start building an all-new C-segment model, on which this Cee’d concept is based, in its first-ever European assembly plant in Slovakia by the end of this year.

Kia says that the Cee’d incorporate some of the design cues from its current models the Sorento SUV and the A-segment Picanto, with free-flowing lines extending from the nose to the bumper. Other notable features in this concept are the extended, flared wheel arches and 19 inch aluminum wheels with low profile tires. The concept car was named Cee’d to reflect the fact that it is made in Europe and it symbolize its being a seed from which Kia’s European productions will grow. With the Cee’d as preview of what Kia has to offer, the future does indeed look promising for this automaker.