Toyota Motors continued its winning streak with new record production levels achieved in 2005. A total of 1,558,228 vehicles and 1,295,227 engines rolled out of Toyota’s North American Manufacturing facilities. Recently, Toyota reported that it has reached a new sales record of 2,260,296 vehicles. This is a 10.1 percent increase from 2004.
These announcements cap another successful year for the Japanese automaker who’ll be celebrating 50 years of presence in the American auto industry. Toyota is now the sales leader in the US and is poised to take the top spot from General Motors. In the R.L Polk & Co. Loyalty Excelerator Report, Toyota garnered the highest scores in brand loyalty to an automotive division enjoying a 54.6 loyalty rating.
This year, expect Toyota to maintain its outstanding sales achievements with the release of new versions of the highly-successful Toyota Camry, America’s bestselling car in the past four years. The new 2007 Toyota Camry was unveiled at the NAIAS to positive response and will go on sale in spring 2006. The 2007 Camry is redesigned to be a more stylish, athletic and modern car than previous Camry’s. A new hybrid Camry will also make its debut later this year.
New models such as the Yaris and the new Rav4 will also grace Toyota showrooms in spring. The Yaris has already enjoyed huge success in Europe and Toyota hopes to replicate that feat here. The popular Toyota FJ Cruiser, a cool new SUV will also go on sale. Toyota also dominates the hybrid car segment with 100.5 percent increase in sales in 2005. Toyota’s luxury brand Lexus hopes to retain its title as the top selling luxury vehicle brand in America for the 6th consecutive year with the new LS460 sedan.
