Suzuki has been a major brand name, and a popular one, in the motorcycle arena and now, it has started to revive its name in the automotive industry. As reliable and as elegant as their motorcycles are the new Suzuki cars and SUVs. And just as the Suzuki motorcycles boast of their superior performance, so would the new Suzuki automobiles.
Suzuki Motor Corporation is a Japanese manufacturer of cars, motorcycles and outboard motors that started as the Suzuki Loom Works in 1909. The company’s first business was the manufacture of looms for weaving. In 1952, they created their first motorized bicycle and met much success. The next year, the company changed its name to Suzuki Motor Corporation and became dedicated to the manufacture of motorized bicycles and later of motorcycles.
Suzuki first entered the automobile market when it introduced the Suzulight, a front-wheel drive, four-passenger car. In the ‘70s, the company officially began its exports with the Fronte and the Jimmy. In the US, the company started exporting cars in 1981, through the help of General Motors. The brand name Suzuki, however, was not used until 1985 when the company introduced the Suzuki Samurai in the US. Earlier cars imported to the US are either manufactured for other companies or are rebadged versions of their locally produced cars, like the Chevrolet Sprint. The company also used the Geo badge in 1983 for their cars marketed in the US.
Suzuki has long ceased the use of the Geo brand name and their present cars now carry the Suzuki brand name. The company, again with the help of General Motors, now aims to re-introduce their products to the general American car buyers. Their current list of cars and SUVs include the XL-7, Grand Vitara, Verona, Aerio, Forenza, Forenza Wagon and Reno.
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