Ford Motor Company is one of the most respected car manufacturers around the world. Ford’s worth as a carmaker is proven by its current (third) ranking in the in the list of world’s largest car manufacturers and by the number of outstanding car models it has introduced. One of these models is the Ford Custom. Its history was said to be tragic by starting strong yet finishing at the end. The Custom was introduced as a top of the line, high-end model leading the Ford’s vehicle lineup. During the mid-period of its production, the Custom was dropped to a mid-range level model. And for its final years of production, the Custom was sold as a “low-line, no-frills” range of full-size cars, mostly as taxi cabs and police cars.
During 1930s, the Custom nameplate was first used by Ford to represent the “deluxe” or upper-level range model of Ford’s automobile lineup. This is why we often see car models having a Custom Deluxe nameplate. Such model displayed great luxury featuring loads of standard equipments and practical amenities. Custom Deluxe models used a V8 engine powerplant to boost 100 horsepower. At the start of 1950s, the Custom nameplate was used to characterize the mid-range level of Ford’s car lineup. The luxury-minded Ford Crestliner was the first model to replace the Custom nameplate from 1950 until 1951. In the following year, the Ford Crestline stole the limelight from 1952 through 1954, followed by the Ford Fairlane from 1955 up to 1958.
Things became hard for the Custom to retain its mid-range level position when the Ford Galaxie was introduced as a mid-range level vehicle, resulting to the Custom model being dropped to a lower level. The Ford Galaxie then became Ford’s entry-level full size vehicle model in the lineup. Because of this, a slightly upgraded version of the Custom called Custom 500 (sold until 1978) was introduced with the rest of the Custom vehicles considered as nothing more than very basic full-size vehicles until 1972, when it was finally discontinued. Despite its top-to-bottom history, the Ford Custom remained to be a good catch for some car enthusiasts.
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